According to Wuhan Association describes marriage, the wedding market in Wuhan annual consumption of 140 billion yuan and an annual increase rate of 15%.
Yuan per capita consumption of
Businesses can not make money
Century, the late 90s, professional wedding company has not yet appeared in Wuhan, only some enterprises and institutions for the ritual celebration of the company planning to start passing some of the wedding business then, but very few.
Beginning of this century, there a professional wedding company in Wuhan, but the slow pace of development, by 2005, the city, but dozens of professional wedding service companies. Since 2007, with the increasing demand for new wedding, wedding company Liaoyuanzhishi development. In addition to professional firms, some florist, gift shop also "kick-doped", peak, then "wedding list" of over one thousand.
Today, many wedding-intensive companies get together in the streets, Nanjing Road, the Yangtze Street only to about 40, more than 10 Xudong Lu, Po Fung Road area has gathered nearly 10.
"At present, Wuhan wedding size of the company is not large, the majority of employees is only 8-10, 2-3 in an office to rent office space. Street small wedding company, only three or four permanent staff." Wuhan Wedding Industry Association, vice Long DONG Bin said that although the wedding industry is a big market, but barriers to entry is low, many companies are only small workshops wedding.
In 2005, Wuhan, a couple of money spent on wedding planning, is about 4,000 yuan, and now rose to 8000-10000 yuan. "But this level of consumption, and Beijing, Shanghai, Shenyang and other places there is a large gap." DONG Bin said the average new Beijing is 2 million, spent about 1.5 million new Shanghai, Shenyang, spent about 1 million new .
Even so, Wuhan single profit margin, or pricey. According to the company's owner said a wedding, wedding company's main business or take the hotel to help new stage production of compact discs and decorate wedding anniversary wedding car, single gross margins up to 40%. However, due to competition too many small stores, small volume of business of each company in each flat down can only make ten thousand pieces, rarely up to 2 million.
At the same time, many florists, small wedding video studio, is also taking wedding business, so that the wedding industry is highly competitive price war is inevitable. This led to the company's overall business, wedding too small, difficult to scale up the steps.
Wild speculation, "parallel imports" master of ceremonies, wedding car transfer package, photography shoddy ... ... This "Rose trap" filled with the wedding market, so that the industry suffered a crisis of confidence.
Zhang Zhimin introduction, the local wedding companies have formal qualifications only hundred, while the "parallel" wedding shop too much, the table pendulum, hung on the open sign, actually do not understand the wedding operation, quality of service seriously "watered." Cohabitation has seriously hindered the wedding industry, development of the industry.
He said the association has begun to promote a wedding in the city for the contract to provide host must hold relevant certificates, clothing, makeup, props, drinks all fees, let the couple clearly consumption, and plugging wedding trap.
Now, Wuhan, many companies are planning to upgrade the wedding, but because of the limited size and financial strength, many senior professionals do not want to join.
With the new awareness of the needs of individual strong and prosperous marriage, a good wedding company, which requires both professional planners, but also a professional management staff, their quality, to attract consumers. But very difficult to recruit talented people such as Wuhan Xi Zhuang wedding company recently recruited personnel, financial and compound talents to notify 15 people interview to last only 2 individuals.
"Wedding services emphasize creativity, lack of talent has become a big problem." DONG Bin said, Wuhan local wedding planning, not lagging behind in creativity in Shanghai, Beijing, Shenyang, but because of personnel, equipment and other support can not keep up, leading to the planning case in practice difficult to achieve the desired results.
Wedding company is really a small supporting role in the large market it? Food Service Director Wuhan Gong Xinhua said, on the contrary, should be the most profitable lead.
He introduced many Japanese wedding companies are listed companies, wedding chain in the country to build the brand, according to new family backgrounds and wedding plans tailored to their specific circumstances, and even to provide home, decoration, wedding photos, hotel reservations and all other work, a considerable margin.
DONG Bin believes that this will be the development trend of the domestic wedding industry. Now, companies should rely on creative wedding wedding, create its own brand, and the distance from a small workshop. "Now the new emphasis on personality, has not asked of fun. More attention to culture, the company also put a higher demand wedding. Future wedding, cultural taste or thicker."
Zhang Zhimin introduction, the financial crisis hit, the new people to make value for money, more willing to choose the brand wedding company, which has accelerated the industry reshuffle. Last year, more than 800 companies in Wuhan wedding, and now only more than 500.
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